Sunday, December 02, 2007

The Last Taboo?

My parents have made a big decision this holiday season. They've decided to switch from hand-addressing their Christmas cards to using computer-generated address labels. Their decision was scientific. They did a survey of the Christmas cards they received last year, and found that a "significant number" of their friends had switched to the printed label.

But in the scale of change, their decision is incremental and still within the communication mainstream. According to today's
Journal News, "E-mailing holiday cards at Christmas and Hanukkah may be the last taboo when it comes to electronic communications. The number of electronic cards, or e-cards, is a fraction of the 6 billion paper cards sent year-round in the United States, including Christmas, which generates the most cards, according to the Greeting Card Association."

No comments: